Archive for the ‘Uncategorized’ category

It’s a Big Multi-Media World Out There – Creating an Integrated Marketing Plan For Your Brand

Consider these statistics: 104 television channels in the average household. Over 12 million Blackberries used in 2008. Nearly 52 million iPods sold in 2007. More than 53% of Americans watch videos online. Almost 20% of Americans listened to podcasts. [1]

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The e-Marketing Plan – Brief Overview and Working Scheme

I. Summary of a marketing plan

The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image upon these variables and their interactions, and must take rational decisions.

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Sales and Marketing Plans Need to Deliver a One-Two Knockout Punch!

In establishing goals for your business, you need to examine your sales and marketing plan.

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