Why Small Business Owners and Entrepreneurs Really Need A Solid Marketing Plan?

When I ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (I couldn’t recall the name of the study) was that as much as 50% of entrepreneurs and business owners don’t have a business plan and marketing plan when they first started the business.

» Read more: Why Small Business Owners and Entrepreneurs Really Need A Solid Marketing Plan?

Coach The Sales Strategy (And Your Forecast Will Take Care Of Itself)

It’s been said that some salespeople make things happen, some watch things happen, and some wonder what’s happening. The difference lies in having a strategy and leading a team to execute it effectively.

» Read more: Coach The Sales Strategy (And Your Forecast Will Take Care Of Itself)

A Winning Marketing Plan For Business Success

Developing, writing and implementing a successful marketing plan starts with solid industry and market analysis and concludes with an implementable marketing strategy and program. A marketing plan is not developed and implemented independently; rather, it should be developed in close coordination with your company’s products and services and ultimately implemented through a strategic plan.

» Read more: A Winning Marketing Plan For Business Success